Problem
Mentioned is not enough.
Two brands can both be mentioned, but one appears immediately in broad prompts while the other needs several qualifiers. First mention level makes that difference visible.
Specificity Signal
Know how much context AI needs before it names you.
First mention level shows whether your brand appears in broad category recommendations or only after the prompt becomes highly specific.
Outcome
What Klairia gives you
- Separate category leadership from narrow long-tail recognition.
- Track whether your positioning becomes easier for AI models to recall.
- Find topics where competitors appear earlier than you.
- Use a simple metric that explains why a score moved.
How it works
A repeatable workflow for first mention level.
1
Klairia orders prompts from level 1 broad category prompts to level 5 specific prompts.
2
Each scan records the earliest level where the brand appears.
3
Earlier levels indicate stronger category association.
4
The metric is shown alongside score and detailed results.
Questions
Common questions about first mention level.
Is a lower first mention level better?
Yes. Level 1 means the brand appears in broad prompts, while level 5 means the prompt had to become very specific before the brand appeared.
How is this different from position?
Position measures where the brand appears inside an answer. First mention level measures how specific the question had to become before the brand appeared at all.
Related features
Build the full AI visibility workflow.
Signature Method
Progressive prompting
Klairia scans from generic category prompts to specific buying-language prompts so you can see whether AI assistants know you early or only after heavy qualification.
Executive Metric
Visibility score tracking
Klairia summarizes model responses into a score that shows whether your brand is becoming more or less visible in AI recommendations.
Competitive Intelligence
Competitor visibility tracking
Klairia surfaces competing brands that appear in your category prompts so you can understand the recommendation set buyers see.
Start tracking
See how AI assistants describe your brand.
Register, add your website and run a first scan to see your AI visibility, competitor mentions and category gaps.
Start free scan